Adidas invited me to San Antonio to document their three-day TRE event
alongside their team and brand ambassadors. The coverage focused on the launch of new performance footwear, including an early reveal of the Hyperboost. Across the weekend I captured the full experience, from product testing runs with ambassadors to brand activations, team moments, and evening programming, creating a visual record of how Adidas introduced and experienced the new line in real time.
Agency : The Midnight Club
alongside their team and brand ambassadors. The coverage focused on the launch of new performance footwear, including an early reveal of the Hyperboost. Across the weekend I captured the full experience, from product testing runs with ambassadors to brand activations, team moments, and evening programming, creating a visual record of how Adidas introduced and experienced the new line in real time.
Agency : The Midnight Club
