Brand & Creative Lead at Abodu
From June 2021 to June 2023, I joined Abodu as the Brand & Creative Lead. Embracing the challenges of a new industry focused on luxury Accessory Dwelling Units, I honed my ability to leverage marketing insights for creative campaigns and established a cohesive brand and visual identity. Over two years, I led creative campaigns spanning organic, paid social, brand awareness campaigns, product launches, and customer testimonials.
Here are some key highlights:
Here are some key highlights:
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![](https://freight.cargo.site/t/original/i/d60b081690066ec5ab61f90f1f30bf5cf5027b2985e514e6bed3f536a212c403/VALL4585.jpg)
![](https://freight.cargo.site/t/original/i/3948ec7664a369c868aa9af8d823c0a0549e21623bd5211211f1013813fdb673/000037890001.jpg)
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![](https://freight.cargo.site/t/original/i/11cb274abcce2ce0a93615046b8c86ee0b833ab2da8f084ace5cc27888c91f2e/undefined-low-30.gif)
![](https://freight.cargo.site/t/original/i/a90d2cd3e7033451ff13f9e5e3f20d51e6fa6ecdf7f93d2e06f2853fc1cb18cf/undefined-low-27.gif)
![](https://freight.cargo.site/t/original/i/5a5d3559030f956eb0b8e87d18dbda184c24e57a6fd5d69347a0fbc318cbc566/000037960007-2.jpg)
![](https://freight.cargo.site/t/original/i/d612211a56ec3333600e9848187bf4bba3b9bdc1e1b4b6dbcb3ded033c74bf6a/VALL4436.jpg)
![](https://freight.cargo.site/t/original/i/bd20010b8841dca43c883b9a0d59610df6d3b89ca989c860b6e0bb6ca6b73abe/undefined-low-39.gif)
![](https://freight.cargo.site/t/original/i/c74b460cf87633a19aa9c4c0fa974235cb0d4c88290826f712753e692e45b780/000037890003.jpg)
![](https://freight.cargo.site/t/original/i/4f389b765ffbd695c3a7a0aea62dce2b5cb1d9566b5a84708fdbf84cb1f1b7bd/undefined-low-31.gif)
Abodu In The Wild
Formulated content guidelines and execution for various use cases, such as flexspace, rental income, and aging in place, as part of a series aimed at boosting brand awareness through the portrayal of real homeowners and their stories.
![](https://freight.cargo.site/t/original/i/d5ffc670e2def5089597561a1b58fef14c1f4215524d6234a1e99869706f146a/Abodu-In-The-Wild.png)
![](https://freight.cargo.site/t/original/i/1784eb21ed5763e58bf4652c1c4d35d5f44b82d92cf0e8d6fcab60b7bbc3a70a/AboduInTheWild.jpg)
![](https://freight.cargo.site/t/original/i/1c00dde4b49791c490213e15c3ef515079832bc8e4d094c8c0c5432963672394/Abodu_Bedroom.jpg)
![](https://freight.cargo.site/t/original/i/f200b21c10727f5da2b5009df35de1556e945e01405af5ce2fb865a0a4eb2196/Copy-of-IMG_6587.jpg)
![](https://freight.cargo.site/t/original/i/ee81d99a25983b695d4c6e5f77287236d84555728277f5c42bc1dba2616b7682/Abodu_Exterior.jpg)
![](https://freight.cargo.site/t/original/i/52d35afa1a5a47afc1fb4752587dd22c895a628df57a9916bb9b57ea631f340c/L1030345.jpg)
![](https://freight.cargo.site/t/original/i/ee2e366fc185620694d13e3791f83849792026016e4da8867b77cbab503a0ceb/Abodu_Kitchen.jpg)
![](https://freight.cargo.site/t/original/i/281519b777be7b90898a1e1d05e054deba57eec03c561f5e29068580b0f65af7/Post--4.jpg)
Reimagine Your Backyard
Directed an Over-The-Top (OTT) campaign with a compact production team, spotlighting three compelling scenarios that vividly illustrated the convenience and benefits of having an ADU in your life.
![](https://freight.cargo.site/t/original/i/55ed124dfe397d35edc25dfea21ca3349752696d86e823739b44456db00def30/INDEPENDENCE_DRAFT2.00_00_11_08.Still008.jpg)
![](https://freight.cargo.site/t/original/i/20ea898cf5735e2e46d57165b990641b71ab2d807a7f3ba851d68350b46c5d67/Post-1-V3.jpg)
![](https://freight.cargo.site/t/original/i/81ee940fee2dd484c1b45f84f63ca7e6c133781bec1584533449a87b61df8e07/CARD-1.jpg)
![](https://freight.cargo.site/t/original/i/4544cf26ffabe981b0fc3ba0b381efab52f41f5c684e56fbe64aefa7343da590/CARD-1-.jpg)
Abodu Ed
I spearheaded concept development, art direction, packaging, video production, and rollout for Abodu Ed, a segmented video series dedicated to enhancing category awareness and educating customers about ADU-related topics, specifically permitting, installation, and design.
![](https://freight.cargo.site/t/original/i/25036d42fb90f99901fb6e43205679ebf9cc51edc1f472281a6940247f432e29/undefined-low-32.gif)