The Macallan x Paid Social Campaign
Project
The Macallan, Elegant Evenings
Context
I partnered with The Macallan to shape this brand campaign which guided consumers from first impression to deep engagement. For the first time, set in NYC, the campaign needed to show up with precision and presence during the holiday season.
What It Is
15 visual vignettes, each a small moment: a gifting exchange, a girls’ night in, a quiet gathering. Together, they worked to elevate The Macallan’s identity through storytelling that mixed cinematic polish with brand intimacy.
The Deeper Layer
From casting to color palette, every decision was built around the brand’s tone: refined but never static.
Deliverable
Directed and delivered 15 short-form campaign pieces, cut for social and paid.
Thought Behind It
We wanted to build a visual language that felt cinematic but controlled—something that could evolve across 15 distinct spots without feeling repetitive.
Credits
Creative Director & Director: Vikram Valluri
Executive Producer: Luigi F. Rossi
Executive Producer: David Wept
Producer: Zena Khafagy
DP: Jonathan Charles
Production Manager: Ross Ginsberg
1st AD: Nick Sossi Romano
1st AC: David Darlington
Steadicam: Douglas Lau
Gaffer: Eli Kravetz
Key Grip: Cole Frasher
Swing: Neha Fernandes
Production Designer: Bianca Hernandez
Set Decorator: Colton Paquette
Set Dresser: Carly Capote
Set Dresser: Jim Hayden
Food Stylist: Dean Barker
HMU: Penelope Sierra
Wardrobe Stylist: Samantha Siciliano
Manicurist: Trenna Seney
Truck PA: Daniel Walsh
Truck PA: Steven Skilling
PA: Sakib Hossain
PA: Veronica Boscia
Sound Mixer: Anthony Charles
Editor: Vikram Valluri
Colorist: Alexia Salingaros
Music Composition: Sanche Ramirez
Storyboard Artist: Alan Zhang
Casting: Mill Ticket Casting
Agency: M Booth
M Booth Director of Marketing: Alexis Fischer
M Booth Director of Paid Social: Flora Pei
M Booth Digital Strategist: Stephanie Jones
Production Company: LFR Productions
Creative Director & Director: Vikram Valluri
Executive Producer: Luigi F. Rossi
Executive Producer: David Wept
Producer: Zena Khafagy
DP: Jonathan Charles
Production Manager: Ross Ginsberg
1st AD: Nick Sossi Romano
1st AC: David Darlington
Steadicam: Douglas Lau
Gaffer: Eli Kravetz
Key Grip: Cole Frasher
Swing: Neha Fernandes
Production Designer: Bianca Hernandez
Set Decorator: Colton Paquette
Set Dresser: Carly Capote
Set Dresser: Jim Hayden
Food Stylist: Dean Barker
HMU: Penelope Sierra
Wardrobe Stylist: Samantha Siciliano
Manicurist: Trenna Seney
Truck PA: Daniel Walsh
Truck PA: Steven Skilling
PA: Sakib Hossain
PA: Veronica Boscia
Sound Mixer: Anthony Charles
Editor: Vikram Valluri
Colorist: Alexia Salingaros
Music Composition: Sanche Ramirez
Storyboard Artist: Alan Zhang
Casting: Mill Ticket Casting
Agency: M Booth
M Booth Director of Marketing: Alexis Fischer
M Booth Director of Paid Social: Flora Pei
M Booth Digital Strategist: Stephanie Jones
Production Company: LFR Productions