The Macallan x Paid Social Campaign

Director & Editor

My role in leading The Macallan's brand campaign involved a close partnership with the brand and their agency, focusing on developing creative concepts from from top-of-funnel awareness to bottom-of-funnel engagement. Set in the heart of New York City, this campaign brought to life Elegant Evenings through 15 distinct spots, each designed to resonate with their audience and elevate The Macallan's brand.


Director: Vikram Valluri
Executive Producer: Luigi F. Rossi
Executive Producer: David Wept
Producer: Zena Khafagy
DP: Jonathan Charles
Production Manager: Ross Ginsberg
1st AD: Nick Sossi Romano
1st AC: David Darlington
Steadicam: Douglas Lau
Gaffer: Eli Kravetz
Key Grip: Cole Frasher
Swing: Neha Fernandes
Production Designer: Bianca Hernandez
Set Decorator: Colton Paquette
Set Dresser: Carly Capote
Set Dresser: Jim Hayden
Food Stylist: Dean Barker
HMU: Penelope Sierra
Wardrobe Stylist: Samantha Siciliano
Manicurist: Trenna Seney
Truck PA: Daniel Walsh
Truck PA: Steven Skilling
PA: Sakib Hossain
PA: Veronica Boscia
Sound Mixer: Anthony Charles
Editor: Vikram Valluri
Colorist: Alexia Salingaros
Music Composition: Sanche Ramirez
Storyboard Artist: Alan Zhang
Casting: Mill Ticket Casting
Agency: M Booth
M Booth Director of Marketing: Alexis Fischer
M Booth Director of Paid Social: Flora Pei
M Booth Digital Strategist: Stephanie Jones
Production Company: LFR Productions