The Macallan x Paid Social Campaign
Creative Director, Director, Editor
I partnered with The Macallan to shape a brand campaign that seamlessly guided consumers from first impression to deep engagement. Set against the energy of New York City, we brought Elegant Evenings to life through 15 distinct spots - each strategically designed to captivate their audience and elevate The Macallan’s presence. From concept to execution, every moment was crafted to leave a lasting impact.
Credits
CD & Director: Vikram Valluri
Executive Producer: Luigi F. Rossi
Executive Producer: David Wept
Producer: Zena Khafagy
DP: Jonathan Charles
Production Manager: Ross Ginsberg
1st AD: Nick Sossi Romano
1st AC: David Darlington
Steadicam: Douglas Lau
Gaffer: Eli Kravetz
Key Grip: Cole Frasher
Swing: Neha Fernandes
Production Designer: Bianca Hernandez
Set Decorator: Colton Paquette
Set Dresser: Carly Capote
Set Dresser: Jim Hayden
Food Stylist: Dean Barker
HMU: Penelope Sierra
Wardrobe Stylist: Samantha Siciliano
Manicurist: Trenna Seney
Truck PA: Daniel Walsh
Truck PA: Steven Skilling
PA: Sakib Hossain
PA: Veronica Boscia
Sound Mixer: Anthony Charles
Editor: Vikram Valluri
Colorist: Alexia Salingaros
Music Composition: Sanche Ramirez
Storyboard Artist: Alan Zhang
Casting: Mill Ticket Casting
Agency: M Booth
M Booth Director of Marketing: Alexis Fischer
M Booth Director of Paid Social: Flora Pei
M Booth Digital Strategist: Stephanie Jones
Production Company: LFR Productions
CD & Director: Vikram Valluri
Executive Producer: Luigi F. Rossi
Executive Producer: David Wept
Producer: Zena Khafagy
DP: Jonathan Charles
Production Manager: Ross Ginsberg
1st AD: Nick Sossi Romano
1st AC: David Darlington
Steadicam: Douglas Lau
Gaffer: Eli Kravetz
Key Grip: Cole Frasher
Swing: Neha Fernandes
Production Designer: Bianca Hernandez
Set Decorator: Colton Paquette
Set Dresser: Carly Capote
Set Dresser: Jim Hayden
Food Stylist: Dean Barker
HMU: Penelope Sierra
Wardrobe Stylist: Samantha Siciliano
Manicurist: Trenna Seney
Truck PA: Daniel Walsh
Truck PA: Steven Skilling
PA: Sakib Hossain
PA: Veronica Boscia
Sound Mixer: Anthony Charles
Editor: Vikram Valluri
Colorist: Alexia Salingaros
Music Composition: Sanche Ramirez
Storyboard Artist: Alan Zhang
Casting: Mill Ticket Casting
Agency: M Booth
M Booth Director of Marketing: Alexis Fischer
M Booth Director of Paid Social: Flora Pei
M Booth Digital Strategist: Stephanie Jones
Production Company: LFR Productions