Client : Dior Homme
Creative Direction, Edited by Vikram Valluri
Shot by Philey Sanneh, Vikram Valluri
Music By Che Ramirez
Dior Homme reached out to me wanting original branded content. This gives me an opportunity to show consumers from around the world some of New York City’s iconic sights with four Model/influencers from different countries. To create a feeling of what it means to be a modern man I wanted to highlight subtle moments of unconscious smiles, careless glances and vulnerability which fits in line with Dior Homme’s elegance and ethos. In total, I delivered a total of 24 original assets including videos, stop motion animations, polaroids, and still images. By the end of the campaign, we had approximately 10.5 million viewers in over 50 different countries.